it's no secret that MTV hasn't played music for some time, and now it's official...MTV is NOT music television. MTV has launched a redesigned logo (above right) - one that is monochromatic and conspicuously omits the "music television" tagline. the previous logo had been in use for 30 years.
from the press release:“[the new logo] represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel."
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