Saturday, April 10, 2010

Wal-Mart expands Christian games marketing test

Religious game studio Left Behind Games and superstore chain Wal-Mart are expanding their marketing test outside of Texas. The Christian developer announced that the original test conducted in 100 Wal-Marts last year was a success.
Wal-Mart, however, isn't convinced that there's a national market for religious video games. The next branch of the Left Behind Games market test will only be in select states and the company hasn't said which regions will be part of the test.

Left Behind games so far has six Christian-themed titles for sale: Left Behind: Eternal Forces, the sequel Tribulation Forces, and three Charlie Church Mouse games for kids ages 2 to 8.

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